Mid-scale hotels should be on the radar of Yangon's hoteliers if they want to lower vacancy rates, according to Colliers International.

The company has called on the city's hospitality and tourism industries to step up in the wake of the Yangon Government's plan to reduce visa restrictions on western countries such as France, Germany, Russia, Poland, Italy and Spain.

Eleven Media Group reports that it is part of a push from hotel and tourism companies and respective ministries to attract more visitors from western countries.

Colliers International said it was important that demand was generated at the same rate as supply to combat low vacancy rates.

"If there is one segment that must capture the attention of hotel developers in the coming years, it should be mid-scale hotels," it said.

"The 3-star Hotel G Yangon, for example, has proved successful despite opening in a challenging period in Q3 2017.

"It would be favourable if Yangon hoteliers and operators will adopt such a concept."

Colliers added the reduction of restrictions should be coupled with "rigorous" marketing campaigns targeted towards the reshaping of the country’s tourism identity.

Sources: Eleven Media Group, Colliers International

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